Daniel McKinney


Today there seems to exist a substantial volume of misinformation concerning organic agriculture and the fruits – literally – thereof. Perhaps the greatest misconception that I hear voiced is that there’s really no significant difference between an organic fruit or vegetable, as opposed to those food stuffs produced by traditional industrial agriculture practices.

For example, recently a woman shopper, inspecting the fruit and vegetable produce selections at her grocer of choice, was approached by whom she believed to be a store customer service sales rep. The woman expressed her discontent to the mistakenly perceived store clerk, stating that the “organic (produce) didn’t taste any different” than her usual traditionally grown (e.g. GMOs, toxic pesticides/herbicides, non-sustainable propagation practices, etc.), non-organic produce purchases. Given that the individual she assumed to be a store clerk actually wasn’t, and thereby failed to engage the woman with product informational feedback a seasoned customer service professional would provide, the woman – obviously disappointed of the shopping experience – moved on.

Her defeated body language demonstrated that she was undoubtedly unsatisfied with the absence of quality customer service, as well as exhibiting an air of discontent with what she’d perceived to be a quality product: organic vegetable/fruit produce. However, there are certain distinct criteria that classifies a product as genuinely organic. These include things such as mode/method of delivery of the produce (e.g. how fresh is the product?, how were the veggies grown?, how was the produce packaged?, what soil/medium was the produce grown in?, were sustainable practices utilized?, etc.), the preparation and packaging process, the time since delivery of the produce as inventory of the retail establishment, and so forth.

A sales rep pro would apprise her that, first and foremost, there are numerous factors – product check list – an organic foodstuff must meet to even qualify as “organic” by both federal and state industry regulated standards. So, the first “taste” test for the woman – critical Step One – should have proceeded only after that tomato she sampled was verified as organic.

All this to say that had that woman been made aware of what a true organic hybrid, heirloom tomato all but looked, smelled, felt, and – “KA BAM!!!” – tasted like for the very first time? I say this speaking from my own experience. Here, the very first time I hungrily (“grrrrrrrrrrrr”) savored that Cherokee hybrid heirloom organic tomato, which I was so blessed as to have grown it myself via the Roots of Success Environetal Literacy (www.rootsofsuccess.org) progam I’d facilitated at the time, it was a garden orgasmic experience like none I could recall before! You can smell, feel, taste the robust earthy wholesomeness of the vegetable fruit of the vine in its own unique culinary identity. As our French culinary experts would exclaim, immediately upon the taste of the Yusuf grown organic: “Walla!” Obviously, what that woman sampled was nobody’s organic. Best believe that! Believe me, when you taste a genuinely organic foodstuff you’re gonna know it!

Most importantly, far removed from the palatal benefits of organic fare, we need support our local economies – in a natural resources sustainable manner – when we patronize our local agriculturalist, farmers, workers, retailers, suppliers, service personnel, and so forth. THAT’S the primary community priority. Support your local CSA (Community Supported Agriculture).

Join the conversation. This blog authored by Yusuf Bilaal @ http://www.jpay.com: McKinney #A468437, or snail mail Yusuf B.McKinney, P.O.Box 4501 (A468437), Lima, Ohio 45802-4501 (Note: http://www.jpay.com has my name designated as “Daniel P. McKinney” so that readers may note the distinction)

Daniel Yusuf McKinney
DOC #A468437

Categories: Daniel McKinney

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